Google Ads Certification Questions and Answers July 4, 2022 Share on Social Media twitter facebook linkedin reddit Google Ads Certification Welcome to the AGSDEV Google Ads Certification page. Read the question carefully, and choose the best suitable answer/answers from the given choices. Practice as many times as you can for your better practice for the real-time exam. It will give you confidence while taking the actual exam. All questions are taken from the Google Ads Certification questions. Our experts tried to set the correct answers to it for your result testing. Experts are human being and may some answers not matches as per the Google Ads Certification team. Please be advise to read the instruction carefully and also get learning from the Google Skill site for better preparation of the concept. Here we have tried to give the actual questions and their answer. Best of Luck!! Please click NEXT button to start your exam. 1. Question -1 A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual? Affinity Audience In-Market Audience Detailed Demographics Similar Audiences for Search 2. Question -2 A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Boats and ships Boat adventure Travel on a paddle ship A green boat paddle Rowboat paddling 3. Question -3 Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.) Attractive imagery Relevant information Information based on their moment Product and service comparisons News items related to their search 4. Question -4 After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign? The campaign’s budget needs to be raised by 22% to be fully optimized. 22% of the revenue she allocates to her campaign is being used in the wrong areas. The campaign could be improved by 78% if the listed recommendations are followed. Her campaign is being outperformed by 78% of businesses like hers. 5. Question -5 Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex? By showing his ad to people searching for related information about helmets. By displaying Alex’s ad on a website that reviews motorcycle helmets. By including his ad on similar motorcycle accessory store websites. By linking to Alex’s ad from related social-media groups. 6. Question -6 An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? The campaign could be improved by 60% if the listed recommendations are followed. The campaign is 60% less optimal than other company campaigns. The campaign is running 40% over budget. The campaign is 40% optimized for the given keywords chosen by the previous campaign manager. 7. Question -7 As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths? Up to 15 characters in each Unlimited number of characters in each Up to 10 characters in each Up to 10 characters in one and 5 in another, for a total of 15 8. Question -8 As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top. Sign in to the Google Ads account where you wish to make the text ad. In the page menu on the left of the screen, select Ads & Extensions. Choose the + button, and then select Text Ad from the available options. Enter the headlines, URL, and description lines you wish to use. Ensure the ad meets Google’s editorial guidelines, and press Save Ad. 9. Question -9 Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial? Give potential customers the ability to contact a business via a text message Highlight key information and unique selling points of a business Allow users to navigate to specific pages directly from an ad Provide potential customers with the ability to call a business directly from an ad 10. Question -10 Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Ad extensions Manual control Seller ratings Machine learning 11. Question -11 Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign? It will bring Bernadette’s website better page rank. Ads from Bernadette’s campaign will appear in traditional media with related content. Her business will have a competitive presence with similar businesses during searches. Users will receive ads when physically near any of Bernadette’s storefronts. 12. Question -12 Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign? Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000. Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.” Bob’s ad will only appear if the search terms contain the exact keyword, “television.” Bob’s ad will only appear if the search term is exactly “television” with additional words before and after. 13. Question -13 Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign? Bob’s ad will show on searches for television features similar to UltraView1000. Bob’s ad will show on searches for UltraView1000 and additional words before and after. Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000. Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words. 14. Question -14 Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank? Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. 15. Question -15 Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon? Testing and reporting on the speed of Brian’s websites Key aspects of his accounts, including statistics, settings, and industry trends Judging ad popularity on social media Comparing Brian’s sales with ad serving data 16. Question -16 Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads? Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America. Browsing an adventure activities website. 17. Question -17 Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing? Watching a YouTube video on rose cultivation. Searching for related gardening information. Browsing Carrie’s store website. Reading an e-mail from Carrie’s business. 18. Question -18 Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign? To judge the popularity of her website compared to others To understand the network performance of her website To find how close her campaign is from potential ideal results To compare the efficacy of her ad text creative with that of other ads 19. Question -19 Each Similar Audience has its seed list members removed to ensure what? That ads are shown in competitive positions That only highly-relevant traffic is targeted That ads do not risk double-serving That no user overlaps between a similar list and its seed list 20. Question -20 Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation? More ads in an ad group means they receive a higher-quality score. More ads in an ad group increases the chances of showing more than one ad per auction. More ads in an ad group means lower bounce rates for landing pages. More ads in an ad group means more options for success in an auction. 21. Question -21 Francis wants to increase his Google Ads skills and optimize results for his clients. hat two best practices should Francis adopt? (Choose two.) Include three to five ads, and at least three extensions in each ad group. Set a keyword bid of at least $10 for each active ad group. Implement one ad per ad group keyword, to a maximum of 100 ads. Choose a minimum 100 keywords of all match types to capture traffic. Optimize the campaign’s ad rotation for clicks or conversion actions. 22. Question -22 Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.) More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR 23. Question -23 Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) has a larger font size includes a current promotion is listed after search results includes at least two different colors has a relevant headline 24. Question -24 Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? Search, Display, Video, Print, and App Social, Video, App, Audio, and Shopping Ads Search, Display, Video, Shopping, and App Search, Print, TV, Shopping, and App 25. Question -25 Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads? Goals and analytics. Loading and site speed. Content and formatting. Length and extensions. 26. Question -26 Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control? By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month. 27. Question -27 Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles? Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion 28. Question -28 Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) 29. Question -29 How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions include a “share” button. By addressing a user’s intent, device, and location. 30. Question -30 How can Performance Planner serve your business? By finding areas of your total budget that could contribute to marketing By teaching your employees the fundamentals of personal budgeting By determining which of Google’s ads are most appropriate for your brand By optimizing your ad budget for maximum growth 31. Question -31 How does automating your bid contribute to a successful Google Ads campaign? Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task. 32. Question -32 How is using non-last-click attribution conversions useful for Performance Planner forecasts? To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting 33. Question -33 Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions? 3 6 4 5 34. Question -34 In-market audiences allow the opportunity to specifically identify what kind of user? Someone who has an interest in a topic Someone who is in the mindset to buy Someone who writes content about a topic Someone who has a passion for a topic 35. Question - 35 In-Market audiences would be suited to reach which user? Someone with a qualified interest in mountaineering Someone looking to purchase a new car Someone researching the safety features of baby prams Someone excited about a new movie release 36. Question -36 It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation. 1. Time A. I love historical sites and San Francisco. 2. Interest B. It is 10 a.m. 3. Intent C. I am using my tablet. 4. Device D. I am sitting in a train station in London. 5. Location E. I need to book a boat ride. 1- A , 2 - B , 3 - C , 4 - D , 5 - E 1- A , 2 - B , 3 - C , 4 - E, 5 - D 1- B , 2 - A , 3 - C , 4 - D , 5 - E 1- D , 2 - B , 3 - C , 4 - A , 5 - E 37. Question - 37 Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad will only show for “blue saucepans.” She can easily select the color she wants to focus on. She can choose the exact searches her keywords will match. 38. Question -38 Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign? Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions 39. Question -39 Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer? Her materials will display at the top in organic search results. Her ads are likely to appear when a user is visiting a competitor’s website. Her ads may appear when a user is likely to be interested in her product. She can instantly have a social media presence with ads. 40. Question -40 Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad? Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday 41. Question -41 Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank? Remove ad extensions. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad. Control user signals and attributes. 42. Question -42 Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction? $2.51 $5 $4.50 $2.50 43. Question -43 Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign? Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience. 44. Question -44 John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.) With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction. 45. Question -45 John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal? Networks Devices Ad extensions Ad scheduling 46. Question - 46 Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score? It will gradually improve by the end of the week. It will improve the the end of the day. It will improve upon acceptance. It will improve by the end of the month. 47. Question - 47 Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Campaign type Advertiser campaign count Size of ad group Ad relevance Advertiser bid 48. Question -48 Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners? Increases the geographic distribution of her ad. Extends her reach to additional sites. Allows her to reach to all device types. Enables her to partner with other similar businesses. 49. Question - 49 Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo? The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations provide general insight from Google. The recommendations are created by higher-level account executives. 50. Question -50 Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business? Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. 51. Question -51 Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business? His ad may appear when people research similar installation options. His ads will be shown at random, thereby generating new cold leads. His ads will be displayed on related industry websites. His website will appear higher in organic ranking. 52. Question -52 Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? To check for status issues To review new keyword opportunities To react to ever-changing external factors To analyze demographic performance 53. Question -53 Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters? The headline component The URL component The banner component The description component 54. Question -54 Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores? Search Shopping Video Display 55. 56. 57. Question -56 Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times 58. Question -57 Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?. Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. 59. Question -58 Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using? Exact Broad Broad-match modiﬁer Phrase 60. Question -59 Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Dynamic video insertion More qualified leads Faster loading landing pages Better ad quality Attractive video assets 61. Question -60 Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives? Display Video Local Discovery 62. Question -61 Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. 1. Auction-time bidding A. Tailors bids to each user’s unique context, using relevant signals present at auction time 2. Depth of signals used and cross analysis B. Alleviates the strain on marketing resources by automating more manual tasks 3. Machine learning C. Integrates a large variety of signals and considers new ones to evaluate user intent 4. Time saved D. Algorithmically helps set the appropriate bid for each and every auction 1-A, 2-C, 3-D ,4 -B 1-A, 2-B, 3-D ,4 -C 1-D, 2-C, 3-A ,4 -B 1-C, 2-A, 3-D ,4 -B 63. Question -62 Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish. Tim searches for “best skateboards”. Tim scans the search results. Tim launches a Google Search ad. Tim browses different skateboards on the website he navigated to. Tim makes a purchase from the website he navigated to. 64. Question -63 Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal? Her business will be highlighted on Google Maps, with the option for customers to see her product line there. Her ads will appear above and below search results when people search for related keywords. A video summary of her product line will be automatically generated by the system and placed on YouTube. Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions. 65. Question - 64 Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields? To give users an idea of the content they’ll see upon clicking the ad To give users more options over which landing page they want to navigate to To match an appropriate landing page with the search term that triggered the ad To allow the Google Ads system to anticipate what content is present on the landing page 66. Question -65 Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe. 1. Users often will often notice this first A. Description 2. Allows advertisers to provide details about their product or service B. Display URL 3. Takes users to a specific page of a website C. Final URL 4. Gives users an idea of where they’ll go if they click the ad D. Headline 1-D,2-A,3-C,4-B 1-A,2-D,3-C,4-B 1-D,2-A,3-B,4-C 1-B,2-A,3-C,4-D 67. Question -66 Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.) Ad scheduling Network settings Location targeting Shared budgets Language targeting 68. Question -67 Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience 69. Question -68 Which of the following goals can you achieve for your marketing campaign by using automated bidding? Choose what time of day your ads will appear. Target specific devices exclusively. Reach the right user with the right message at the right time. Control the cost of each click. 70. Question -69 Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline? A phone number where customers can contact him Messaging that includes “Click Here!” The physical address of his store At least one of his keywords 71. Question -70 Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name? Phrase match Broad-match modifier Exact match Broad match 72. Question -71 Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign? To judge the popularity of her website compared to others To identify opportunities to improve campaign performance To compare the efficacy of her ad text creative with that of other ads To understand the network performance of her website 73. Question -72 Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) A video can present a summary of her products to people showing an interest in her business. She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more. Her business can show up on search results when businesses similar to hers are showing up. Her business can catch the interest of people while they’re engaged with a mobile app. Her business can have a presence at the exact moment someone is searching for the kinds of products she offers. 74. Question -73 Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score? It’s a metric that scores the quality of traffic that clicks on your ads It’s an estimate of the quality of your ads, keywords, and landing pages. It’s a final score that’s based on every element of the structure of your account. It’s feedback left by users who’ve clicked on your ad and browsed your website. 75. Question -74 Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) A mention of prices, promotions, and exclusive offers Encouraging potential customers to take action More landing pages to visit A variety of emoji to catch the attention of potential customers Highlighting what makes his business unique 76. Question -75 Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory? An investment of $9,600 to generate 1,600 conversions with a CPA of $6 An investment of $9,800 to generate 1,400 conversions and a CPA of $7 An investment of $8,400 to generate 1,400 conversions and a CPA of $6 An investment of $9,100 to generate 1,300 conversions and a CPA of $7 77. Question -76 Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built? Options and tracking Profit and privacy Credits and context Control and results 78. Question -77 Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.) WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation 79. Question -78 Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads? Search, Display, TV, Shopping, and App Search, Display, Video, Shopping, and App Search, Display, Video, App, and Access Social, Display, Video, Shopping, and App 80. Question -79 Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know? Tagline, AMP, Characters Headline, URL, Description Beacon, Tag, Conversion Headline, Descriptor, Image 81. Question -80 Match each ad extension with the benefit it brings to a user’s ad experience. 1. Structured snippet extensions A. Allowing mobile users to directly call a business 2. Call extensions B. Directing users to specific pages of a website 3. Callout extensions C. Highlighting value-adding attributes of the business, products, or services to users 4. Sitelink extensions D. Describing features of a specific product or range of products or services offered by the business before users click on the ad 1-D,2-B,3-C,4-A 1-D,2-A,3-C,4-B 1-C,2-A,3-D,4-B 1-D,2-C,3-A,4-B Please fill in the comment box below. Name Email Time is Up! 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